Wednesday, June 17, 2015
The Eight-Year-Old That Made More Money Than You Last Year
This clip is from EvanTube HD, and is promoting the Lego Movie. This is just one clip from the channel that made little Evan a You Tube juggernaut.
In my search for ways to re-invent my life, I've come across a lot of people using new media channels to do cool stuff, and sometimes make a living. I heard about EvanTube HD through my sister, because Evan's mom was her best friend in high school. As I understand it, Evan's dad is a video producer, and when Evan was five he had the idea to start a You Tube channel where Evan could try out different toys and report on how he liked them. Evan is obviously a smart kid who speaks well on camera, so they started the channel. I'm not sure what the initial motivation was, probably to see if they could get Evan some free toys.
Evan's toy reviews took off, and his videos have had more than 750 million views. That success led to ways to monetize the channel. According to this Huffington Post article, they now have a team of people selling ads and negotiating deals for Evan's channel. This led to Evan making $1.3 MILLION dollars last year. The article is dated September 2014, so I'm not sure if that's for 2013 or 2014. But who cares? The kid is having lots of fun putting together Lego sets that I would have a hard time with, and the money he's making is going into funds for his and his sister's future. Not a bad way to pay for college, huh?
If you have young children into Legos, Minecraft, Angry Birds and other popular toys, have them check out Evan's channel. Or maybe, just maybe, your kids have what it takes to start a channel of their own. While so many adults are struggling to find good paying work, opportunities using today's new technology are out there for those who learn to use this technology in a positive way. Little Evan is just one example of what's possible in today's ever changing world.
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