How Two Optomistic Brothers Accidentally Created A Clothing Company

In this Tedx  Talk above, Bert Jacobs tells a really funny tale of how he and his younger brother John started selling T-shirts after college to avoid getting a job.  They started with a $200 investment and sold a bunch of shirts with their designs on the streets of Boston.  They bought a mini van and started taking road trips to sell their shirts in college dorms around the New England area.  They slept in the van on top of the T-shirts during those trips.  In time, they started selling shirts to stores.  People selling their shirts gave them ideas for new designs.  As Bert says, their good idea carried them despite their lack of business skills.  Before long, they started getting letters from people who had been through really tough challenges who liked their positive message.  For some reason, they started a festival.  The festival has grown in size and now raises over a million dollars a year for kids facing tough challenges.   In addition, ten percent of the profits from Life is Good also goes into their foundation to help kids facing unfair obstacles in life.   Life is Good is now a $100 million company, and Bert and John refuse to take it public.  The more business they do, the more kids they can help.  They're going to keep doing their thing as long as they can.  Cool.